Communities want you to pull from them. They want you to pull their ideas, input, complaints, trends and preferences…and DO SOMETHING with them. And the evidence is in the companies that are doing that and succeeding, as much as in the ones who have failed. While each failure may look wildy different, even the the ones who have gone down kicking and screaming share the same common thread, the tendency to PUSH their products on markets that are simply not interested in what 5 PhD’s cooked up in a silo somewhere.
Posts Tagged ‘business’
Push versus Pull
Posted in Business JuJu, tagged #pushpull, agility, business, community, Latin America, Latino, launch, Search, success on February 9, 2010 | 1 Comment »
Good business Juju
Posted in Business JuJu, tagged audience, business, consumers, emotions, juju, motivation, sales, sell, why on August 31, 2009 | Leave a Comment »
You will be brilliantly surprised to find how much good business Juju is waiting for you if you hit the mark and understand the underlying “why” behind what your customers are telling you!
Business is a bore
Posted in Business JuJu, tagged business, creative, DanceMeditation, excitement, intrigue, joy, promises, storytelling, Women on July 29, 2009 | 4 Comments »
I had the pleasure of meeting a group of phenomenally talented women last month, each brilliant in their own, wildly diverse ways. I serve on the board of a few organizations dedicated to supporting women in business, so meeting extraordinary people isn’t necessarily a new thing in my life, thankfully.
What was particularly unique about this experience [...]
