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Archive for February, 2010

Communities want you to pull from them. They want you to pull their ideas, input, complaints, trends and preferences…and DO SOMETHING with them. And the evidence is in the companies that are doing that and succeeding, as much as in the ones who have failed. While each failure may look wildy different, even the the ones who have gone down kicking and screaming share the same common thread, the tendency to PUSH their products on markets that are simply not interested in what 5 PhD’s cooked up in a silo somewhere.

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I concluded I want to acknowledge my own desire to be welcome by giving what I want to receive (YOUR WELCOME), but I want humility too, and to dance (DE NADA). So in 2010 I will choose both: Your Welcome+De Nada.

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