Good business Juju

I grew up with a piano. And, truth be told, I’ve lately been having a rather wild streak of what I’ve decided can only be called “good Juju.” So here’s what I figure…if I want the streak to continue, I should do what I can to keep the momentum going. Makes sense, right (humor my superstitions, please)? To that end, I decided that while it is completely unnecessary and possibly even impractical, I would listen to the little voice in my head that has recently been asking me “wouldn’t it be wonderful to have a piano in your home again?

Key take away: Emotions sell products.

Juju Charm

Juju Charm

As my team would attest, I am the epitome of an analytical, extremely fact-driven thinker. If you’re trying to convince me to approve an investment, don’t simply tell me that it’s going to help us “win the hearts and minds of our customers” (an admittedly, very honorable endeavor), instead give me the measurable data that shows what will happen to the bottom line or the customer satisfaction ratings, present the risks in terms of a quantifiable margin of errors and by all means, show me the P&L!

And yet, I’m considering buying/renting a Piano during a recession because of a streak of good Juju!

That’s right, repeat after me, emotions sell.

Before you even have a chance to start pitching, somewhere in the mind of your customer is an emotion, just waiting for you to tap into and assuage. Do your research, understand the larger context, the deep history of the problem you’re trying to solve. Moreover, if your customers stay around and give you a chance to build relationships, get to know the personalities, understand their priorities, their goals and ideally, what  keeps them up at night.

You will be brilliantly surprised to find how much good business Juju is waiting for you if you hit the mark and understand the underlying “why” behind what your audience is telling you!

Peace.

10 steps to passion

snow_babyI spent my childhood voraciously testing out various paths to Passion. In my teens I discovered photography. All the way to art school, I raced through life with a camera surgically attached to my face. I reveled in the idea of living behind the camera instead of in front, the jaded recovery of an only-child. Before the camera, in that stage between little girl and teenager, I painted. For years I painted on canvas, in school, on trips, on walls. One day I painted Kahlil Gibran’s words in my bedroom wall:

“Your children are not your children. They are the sons and daughters of Life’s longing for itself. They come through you but not from you, and though they are with you, yet they belong not to you. You may give them your love but not your thoughts. For they have their own thoughts. You may house their bodies but not their souls, for their souls dwell in the house of tomorrow, which you cannot visit, not even in your dreams.”

As a little girl I spent my days climbing trees, roller skating and ripping apart clothing, skin and the dwindling patience of my family who came to call me “terremoto” (earthquake). Everyone disapproved. My parents were not raising a proper little girl. I talked too much and didn’t follow the multitude of protocols my family has spent generations fine-tuning. I didn’t do my first communion with everyone else, I never went to church (nor did my heathen parents) and I addressed my mother and father in the casual “tu,” instead of the mandated, formal and subservient “usted.” I moved quickly and abruptly, too quickly to care about the nicknames or reproach. My attention span was short and my extremities were clumsy. I dropped things. I spilled my drinks at meals, and I did talk too much, this was true. I often remember myself as a little girl with skinned joints and I reflect on my life today. How did I go from broken limbs and climbing trees to speed walking through international airports in stilettos? At 10 I could barely make my way through dinner without offending someone and now I get paid for bridging cross cultural divides.

Some of the clumsiness does remain. My last trip left me bruises, on my knees and less visibly, deep in that familiar spot in my chest. I still have the attention span of an insect, my family continues to disapprove (though they’re relieved I now dress like a girl), and I remain hesitant about churches. As a child my energy was raw and wild. Today I often feel satisfied to have a focus, to have found ways to channel the chaotic energy and not to have lost any enthusiasm in the process. Other times I lament the loss of the wildness, the reckless lack of purpose that guided me through those first years, the not caring. I found ways to focus because I figured I couldn’t skateboard my tomboy ass through life, because I felt a obliged to have a purpose; to produce art, money, a path, something.

bearcubs_passion

For my birthday this year, someone dear to me gave me a copy of Kahlil Gibran’s The Prophet, not knowing about the painting, or that room from my childhood that’s been repainted a dozen times, always leaving the corner with the quote intact. My mother hated that thing. I can only imagine what it must have felt like to have your little girl write something on the wall saying she’s not yours. It was a beautiful birthday gift; a reminder that words are the one thing I’ve always had for myself, never out of obligation or rebellion, but out of real, wild passion.

These days, as we all race through life’s corridors overstimulated with stacks of self-help guides designed to help you find your ever-elusive Passion, I wonder how many real reminders go unnoticed? I know I miss them sometimes. As a result, I’ve made it a priority to find ways not to.

Your way might be different, but here’s my personal 10 step program for avoiding the need for buying the proverbial Idiot’s Guide to Finding Your Passion. You have my permission to borrow it while you figure out your own:

1. Listen
2. Look people in the eye
3. Take baths, light candles
4. Don’t “network”, CONNECT
5. Notice & appreciate (and look for the meaning in) the little things
6. Take a moment, say ‘thank you’, to EVERYONE who has ever helped/hurt you
7. Find a relaxing space before bed, spend 30 minutes meditating on your day
8. Forgive: don’t take things personally
9. Smile, even when no one’s looking
10. Dance, every chance you get

Peace.

Why life and business are like riding

At the risk of being a bit cliche for coming up with metaphors for life/business while on a motorcycle ride, I am hoping to share with you a thought I had this weekend while enjoying the long curvy roads here in the US Pacific Northwest.

Life and business are like riding a motorcycle: it’s a balancing act, of often times seemingly contradictory elements.

  1. DIRECTION: Before you suit up and head out, you pretty much have to know where you’re going to end up (a destination).
  2. FOCUS: Once you’re out, you have to be singularly focused on the road directly in front of you, around the corner doesn’t matter if you don’t swerve around the roadkill 5 feet beyond your front tire.
Lola

Lola

THE FINE PRINT

Now, I would be dishonest if I said that you’re completely ignoring what’s around the corner when riding, of course you’re not. But that’s where the balancing act starts, that dance in your head between intensely focusing on the pavement in front of you, while also downshifting for that exit you happen to know is just around the bend. Also direction is a fluid thing, it cannot be taken as something fixed or immovable. Both in business and in life (just as in riding) I’m a huge proponent of experiencing the journey, and I’m especially fond of heading out the door with one agenda, only to change it as you go. Business plans, likewise, have to be living, breathing entities (see my thoughts around adaptability). By design they have to be able to evolve, grow and remain useful as a tool to help anchor and remind you of your vision, your purpose. As a wise friend recently told me, ‘anchors can be lifted and dropped someplace new, that’s what they’re made for!’

The folks at eMyth know this and I’m especially fond of their business plan templates for their brevity and soulfulness. Yes, soulfulness. There is so much business advice out there, my rule of thumb is generally, any business framework that has at its core, the idea that businesses should fulfill your life’s passion, is probably worth a look.

Peace.

Most favored careers

Should I be concerned that according to my Myers-Briggs Type Indicator, these are the careers best suited for me?

dictator, computer consultant, international spy, tv producer, philosopher, comedian, music performer, it consultant, fighter pilot, politician, diplomat, entertainer, game designer, bar owner, freelance writer, creative director, strategist, news anchor, professional skateboarder, airline pilot, comic book artist, college professor, private detective, mechanical engineer, lecturer, ambassador, astronomer, research scientist, judge, web developer, scholar, fbi agent, cia agent, electrical engineer, assassin (from Similarminds.com)

Mostly I must say that I take particular pleasure in noting that IT consultants and strategists are in the same bucket as dictator and assassin. Good to know I’m in the right field, even better to know about all the interesting alternatives!!

Take your own Myers-Briggs test here!