I had the pleasure of meeting a group of phenomenally talented women last month, each brilliant in their own, wildly diverse ways. I serve on the board of a few organizations dedicated to supporting women in business, so meeting extraordinary people isn’t necessarily a new thing in my life, thankfully.

What was particularly unique about this experience was that this group came from such radically disparate fields. Among them was an attorney, a historical novelist, a neuroscientist as well as a few truly amazing professional artists and performers thrown into the mix…just to give you a taste! I found it striking that one common thread with a number of them was a reticence for all things “business”. It was so interesting to think that among these gurus in their respective fields, each with their own stories of success amid seemingly insurmountable odds, so many seemed to find this one area daunting and in some cases, even intimidating.

From Alltop

Who doesn’t love great stories?

For me business is about story telling, and good businesses tell great stories.  So…

In honor of my new friends, I hope to attempt to debunk some of the myths that exist about business in the coming weeks. My aim is to attack the especially dry and unpleasant, like business financials and customer service, and also the chronically misunderstood, like marketing and branding. I know, I know, you’re thinking, “oh joy!” but I promise, there is excitement, dare I say intrigue and more importantly, joy, in finding the underlying stories behind even the most seemingly mundane of human constructs.

Cross my heart!!!