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“Ideas are our currency. Never show up to a meeting without them”  -David Ogilvy

I think we can all agree that some things are universal, and these are the important things, right?

And yet we’ve strayed so far from those roots in business, marketing, even in education and relationships…that we have an interesting cultural phenomena evident all around us, with a surprisingly wide cross section of the western world expending what seems like unending energy on getting back to those roots. Whether it’s books about finding your passion, about examining how we relate to people (regardless if married to them or trying to sell them our wares) or seminars, life coaches and retreats/workshops…we are, so many of us, looking for those universal ideas to help anchor our lives.

This morning I saw this video, I’ve seen the variations in the series…all equally entertaining. But something about this one (or the mood I was in perhaps?) struck a cord. It’s that universal thing, that answer to someone else’s genuine passion that makes a tear of true, unadulterated pleasure make its way down your face before you even have a chance to realize what’s happened.

An interruption in your day, a reality check telling you to smile and most importantly, ask yourself if you’re doing that enough these days. Does this happen to you? Does it happen enough?

Projects like this make me think:

• Am I tapping into this universal juju enough at work, at home, in those quiet moments when life becomes tedious or I allow myself to stress out?
• Are the people around me feeling this coming from me, do I exude this? Sometimes? Never? A lot?

I hope a lot…but I suspect, like most of us, I’ve got work to do!

Peace.